Brief:
Create a brand identity for Mark Shepherd, who is a personal trainer offering tailored online and offline personal training solution along side bespoke nutrition plans. Mark Shepherd has a passion in helping people through a fitness journey. He aims to provide both online and offline community that can help provide people with guidance so they can achieve their goals.
Solution:
The logo design represents physical strength through the use of condensed sans serif font. The use of dark blue colour also connotes to reliability, bold and power. In contrast, the use of ruby pink colour adds and conveys passion, caring and supportiveness. The "MS" initials can be easily recognised through the combination of the "S" letters making the simple and clean icon stand out.
Sketchbook ideation and development process:
