Brief:
Create a new brand identity for the National Police Dog Trials. The brand will be utilised in order to promote the trials in order to engage communities to take part and participate in the event.
Solution:
Inspired by the dynamic nature and action of the event, I incorporated this aspect into the logo design in order to showcase the physical strength of the police dogs. The fast speed and physical ability are being represented through the use of italic sans serif font and broken triangle shapes.
Sketchbook ideation and development process:
