Brief:
Launch a campaign to encourage the people of Wales to stay connected and maintain online conversations despite not being in lockdown anymore. The campaign should also highlight the importance communication has on friendships, relationships, personal wellbeing and mental health. The campaign focuses on young adults age between 16 to 21 years old so the brand needs to be vibrant, exciting, visionary, catchy and impactful.
Solution:
The symbol of speech marks are being incorporated into the logo design in order to represent conversations and talking dialogue. The speech marks also convey the fact that the conversations are starting or are currently happening. The speech marks icons are curvy and flexible representing friendliness. The clean and rounded sans serif font adds a contemporary and up-to-date hint to the logo.
The use of pastel pink and dark green colours represent a subtle personality of Wales. Pastel pink, a similar shade to red is being utilised, as the softness of this colour represents love, relationships and caring. It is a positive colour that symbolises vibrant, fun and friendly. The dark green conveys calmness and peacefulness. It can also represent the less anxious feelings people feel when they are being connected with their friends and families.
The use of simple phrases and questions inside the quotation marks represent the fact that it is easy to start conversations with friends and families and that we should check up on them even just through using these simple phrases.
Sketchbook ideation and development process:
